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The case for liberty is hidden in plain sight in our phones and a million other things our lives depend on. Barry Brownstein is professor emeritus of economics and leadership at the University of Baltimore. He is the author of The Inner-Work of Leadership.

Tim Cook vs. Steve Jobs: Who is Apple’s best CEO ever?

To receive Barry's essays subscribe at Mindset Shifts. This work is licensed under a Creative Commons Attribution 4. Please do not edit the piece, ensure that you attribute the author and mention that this article was originally published on FEE.

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Latest Stories. Barry Brownstein. Hayek Spontaneous Order Market Process. Hayek challenges our assumptions about how civilization develops: Man did not simply impose upon the world a pattern created by his mind. Hayek explained that human reason cannot stand outside of experience: The conception of man deliberately building his civilization stems from an erroneous intellectualism that regards human reason as something standing outside nature and possessed of knowledge and reasoning capacity independent of experience.

For that reason, Hayek explains, liberty is essential to advancing civilization: Liberty is essential in order to leave room for the unforeseeable and unpredictable; we want it because we have learned to expect from it the opportunity of realizing many of our aims. Barry Brownstein Barry Brownstein is professor emeritus of economics and leadership at the University of Baltimore.

Continue Reading. Then there are the amazing AirPods, the versatile Apple Pencil which showed us Jobs had been wrong about styluses , and the technically brilliant HomePod.

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Oh, and pumping out various display sizes to give us Plus-size phablets, iPad minis and iPad Pros has been another stroke of brilliance. But compared to Jobs? Over 15 years, Jobs brought us the colorful iMac G3 , the sunflower-inspired iMac G4 , and the slab-of-aluminum iMac design Apple continues to use. There was the colorful iBook and its white successor , and the ultra-thin MacBook Air.

Summary of Steve Jobs: The Exclusive Biography by Walter Isaacson

Not enough? Under Cook, Apple maintains rigid quality control over its products, and releases some gorgeous devices. Nobody can hit a home run every time. The weird thing about Apple is that even its failures can be gorgeous.

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Nonetheless, both Steve Jobs and Tim Cook oversaw some commercial and creative duds in terms of Apple hardware and software. Interestingly, Jobs endured more notable failures — but enjoyed more big successes, too. Cook terms to play it conservatively when it comes to new Apple products.

Jobs, on the other hand, took risks. His approach resulted in bigger, higher-profile failures. Who faced stronger rivals?

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When Steve Jobs came back to Apple in , Microsoft was at the top of its game. As Redmond declined in the early s, Google rose to prominence. In both cases, Apple held its own against two of the biggest industry giants the world has ever seen. However, the sheer number of enemies that Apple must contend with today gives Cook the edge. Overseas, dozens of low-cost Android OEMs threaten to chip away at iPhone sales, especially in all-important emerging markets.

In the United States, the fact that other companies like Amazon, Facebook, Google and, yes, Microsoft are getting into the hardware game makes the space more competitive than ever. Apple showed the way.

1. Build the Structure

Now it must fight harder than ever to maintain its position at the head of the pack. How exciting an Apple event is ultimately comes down to which products the company unveils. Steve Jobs was never in his element more than when he was stalking an Apple stage, hands steepled, telling us why buying a new computer would change our lives.

I think Apple still do all these things exceptionally well.

The iPhone 34 years later embodies this philosophy. Steve Jobs observes from his trip to India that intuition is as powerful as rational thought, but that in the Western world we value rational thought more than we value intuition. We have created a society that honors the servant and has forgotten the gift.

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  6. Our brain can subconsciously make a snap decision that is better than a conclusion we reach after hours and hours of analysis. The snap decision is actually the result of a complex process of subconscious thought that instantly weighs up things we are not even aware of. Western rational thought is not an innate human characteristic, it is learned and it is the great achievement of Western civilisation. In the villages of India, they never learned it.

    They learned something else, which is in some ways just as valuable but in other ways is not. Steve Jobs, by Walter Isaacson, p The ability to instantly perceive the value of an idea.